Free Playbooks

The docs we hand every client. Free.

Six working documents, not e-books. Scoping worksheets, production audits, launch checklists and the distribution loop we ran on our own products. One email unlocks all six.

01 · Worksheet 20 min

The 3-Week MVP Scoping Playbook

Turn a fuzzy idea into a build scope a senior engineer could start on Monday.

For founders pre-build or mid-rebuild Read
02 · Checklist 25 min

The Vibe-Code Exit Playbook

Your Lovable / Bolt / v0 prototype is 70% done. Here's the other 30%.

For founders with a working prototype and a stalled roadmap Read
03 · Checklist 15 min

The SaaS Launch Checklist

47 things to have in place before you charge the first card.

For founders 2 weeks from launch Read
04 · Framework 30 min

The AI Automation Audit

Find the 40 hours a week your business is wasting, and the 6 automations that get them back.

For operators and founders running a team of 2–50 Read
05 · Guide 20 min

The Founder's Tech Stack Decision Guide

Pick a stack in an afternoon that you won't regret in 18 months.

For non-technical founders and first-time ctos Read
06 · Guide 25 min

The First 100 Paying Customers Playbook

The unglamorous distribution loop that got our own products from zero to paid.

For founders who have shipped and now need revenue Read
Why free

Because the playbook isn't the hard part. Shipping is.

These are the exact documents we use in Discovery, before launch and after. Some readers run them alone. Some hand them to their team. Some send them back to us with "okay, build it". All three are fine by us.

See how we ship →